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Beyond Brotox: The top treatments men want

August 17, 2018

We all know that men are making more visits to skincare clinics and spas than ever before, but which treatments are they after? We’ve looked at the numbers in our own clinics and here’s what we found.

About 30% of our Registered Nurse Hannah Ajami’s patients are male. She said that it’s been a few years since she noticed that cosmetic medicine is no longer a female dominated market “men just don’t talk about it as much as women,” she says.

For Nurse Hannah, she noticed it begin with “brotox,” i.e. men coming in for anti-wrinkle injections. Some of them were a bit older, recently divorced and getting ready to date again, so they wanted to look good. Others were young professionals who wanted more confidence in their appearance.

Nurse Hannah thinks that some male patients are also inspired to come in by their partners. It used to be more common for women to keep their injectable treatments discreet, but now they speak more openly about them, and it sparks curiosity for the men in their lives.

The trend started with anti-wrinkle injections, but she’s now seeing more men coming in for dermal fillers, especially lips. They don’t tend to request a voluminous Kylie Jenner type of pout, but more subtle, kissable lips. Lips also tend to thin out with age, for both men and women, so a subtle filler is a good way to get the original plumpness back.

Dr Maryam Ronagh provides dermal fillers to a growing number of male patients. She doesn’t see male grooming as something feminine, in fact “many of my patients want to look more manly,” she says. Most of her male patients come in for filler around the jawline to create a more squared and contoured look, “particularly men with beards,” Dr Maryam adds.

Aside from injectables, we also treat a lot of male patients with medical grade facials. These can be for general skin care or, quite commonly, for acne prone skin.

According to Report Linker, 90% of people have acne at some point in their lives 1, and not necessarily in their youth. Acne can be triggered by hormonal imbalance, diet, stress, poor sleep and improper skincare.

Our Senior Clinician, Rachael Drummond, recommends Hydrafacial for men, both for acne and for general skin health. “Men tend to have thicker, oilier and more porous skin,” she explains, “so having a regular Hydrafacial will give a good deep cleanse of the skin to remove impurities from the skin and assist with balancing oil flow.”

It’s also a nice reminder for men that a bit of pampering and self care aren’t just reserved for women.

  1. https://www.reportlinker.com/p05251482/Global-Acne-Market-Report-for.html

Father's Day Special

For a limited time, we're offering 25% off of Brotox and HydraFacial for men.

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